Folger's: "Hey, City That Never Sleeps. Wake up."

Agency: Saatchi & Saatchi, NY

In New York, Saatchi & Saatchi created for Folgers Coffee a unique campaign that featured pictures of coffee that were placed on steaming manhole covers all over the city. These pictures had holes for the steam to pass through to give the illusion of a steaming cup of coffee. Unfortunately, the aroma wafting through steam holes comes from the sewer below.